I dedicate this post to all authors whose books have not been sold.

So, my friends, I'm looking for my Bill Clinton.

Here is the explanation: While on my quest to promote my book, "Capricious River⸺, which is an exciting journey where magical and real events entwine around the endangered vegetation of the Amazon rainforest⸺, I stumbled upon a story told by Paulo Coelho, the author of "The Alchemist." You must know the book for sure. It has sold millions of copies and has been translated into more than fifty languages. Not bad. It is a dream achievement for most of us who struggle to make our book known to most.

So, Paulo Coelho explained how The Alchemist became a blockbuster.

No. It wasn't because of a magnificent joint effort led by a fantastic team of marketers and publicists.

I say that it was the work of chance and one man. An important man.

This is the story: Paulo Coelho said that one person bought a copy one week after the book's release.

By the end of the year, Coelho said, it was clear to everyone that the book had failed to gain the reader's interest. The publisher cancelled the contract. No sales, no business. End of the line.

So, everybody wiped their hands on the project and walked away from the author.

Aha! But the author, Coelho, had faith in his book. He has placed his heart and soul in The Alchemist.

So, he persisted.

Remember that at the time of the book's release, there were none of the tools we have now. There was no internet, cell phones, social media, or LinkedIn.

Only word of mouth worked. Word of mouth, my friends.

Finally, an American citizen visiting Brazil bought the book and decided to translate it for an English-speaking audience. And Harper Collins was interested in the book. Yet, despite an excellent promotion effort, little was accomplished with the book, and sales remained low.

And so, sales continued to stall until ⸺drums rolling here please⸺, Mr. Bill Clinton, the 42nd President of the United States of America, was photographed leaving the White House holding the book in his hand.

And that was all. From then on, everybody wanted to have the book. And I mean everybody.

Who's talking about marketing strategies, product visibility, the 4 Ps, or whatever?

Of course, as a cynic, I must say that what happened to Paulo Coelho was a sheer stroke of good luck as thousands of excellent books remain languishing in the dust of forgotten bookshelves.

But that's another story, and so, my friends, I cross my fingers and hope to find my Bill Clinton.